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UNFOLD is an annual forum hosted and curated by Mews, bringing together the industry's most inspiring leaders, innovators, visionaries and counter-cultural thinkers.Â
Exploring new ideas, insights and developments within the hospitality category and beyond, UNFOLD focuses on diverse thinking and a deep dive into the new technologies shaping our industry and altering the guest experience.
Come for the inspiration. Stay for the afterparty.
This year we’re in Amsterdam so pump up your bicycle tires and head over to Tobacco Theatre Amsterdam.Â
We've moved over to a new website - click here for all the updatesÂ
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UNFOLD is an annual forum hosted and curated by Mews, bringing together the industry's most inspiring leaders, innovators, visionaries and counter-cultural thinkers.Â
Exploring new ideas, insights and developments within the hospitality category and beyond, UNFOLD focuses on diverse thinking and a deep dive into the new technologies shaping our industry and altering the guest experience.
Come for the inspiration. Stay for the afterparty.
This year we’re in Amsterdam so pump up your bicycle tires and head over to Tobacco Theatre Amsterdam.Â
We've moved over to a new website - click here for all the updatesÂ
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What do we want the customer to see when they start their search for that perfect holiday. Let’s see how they can be nudged towards making their experience more enjoyable with tailored drip campaigns once they book and message tones that work best to engage them.
Start the reception experience even before they have left their house, with offers to book tours, restaurants and even check in before they get to your property!
Think about the experience - maintain open lines of communication and manage internal workflow to make sure you are having the right conversation and building your hotel up for the WIN before they even get there!
And hear from these experts about getting ahead..
Speakers coming soon...
We live in a world where you have robots, AI powered assistances that manage your calendars, blockchain that can secure your smart homes and all of this controlled by a little device in your pocket.
We have brought together some key speakers to discuss how technology is changing the booking experience, the stay and the distribution process for the hospitality industry.
In an era of online payments, apps with integrated payment features, contactless NFC based cards, Android Pay or Apple Pay- do you remember the last time you paid for a hotel, taxi or a tour with cash?
We have some amazing companies here to discuss what they think the future of payments will look like. Discuss the seamless payment model and what has worked for them.
People can now surf a wave, fight dragons and view resorts anywhere all from the comfort of their couch.
The hospitality industry is getting good at harnessing and merging the real and the tech world to build tools that makes travel easier and more engaging.
With 360 degree pictures, VR headsets and great review sites, people are on holiday before they leave their homes - see what touch points you can use to get them engaged early.
Then build on a seamless experience with the ability to check in on their phones or tablets and even sending a room key to their devices.
What’s the best way of balancing the human vs virtual element for hotels?
Here we discuss mapping the right narrative with each customer to get the best fit with the right integration partners.
Social media has a huge influence on what you buy, wear, think and what you choose to experience.
Especially in hospitality, brands are using Instagram, Wechat and others to organise events, push products and experiences as well as help people start their booking journey.
In this session we discuss these left field integrations - influencer marketing, social plugins and content marketing stories that are engaging guests pre trip, on trip and post trip. Â
Let’s hear from some of the companies that are getting it right!